the next generation of kids shoes

designed for kids

PLAE uses the biometric science generally reserved for elite athletes to craft a shoe that protects the natural development of children’s feet.


PLAE won the prestigious Red Dot Award in 2014 for product design with the roan style.


PLAE features one-of-a-kind interchangeable tabs (straps) allowing kids to express themselves by personalizing their style.

PLAE video

want to learn more about PLAE? check out our videos page!

join the birthday club!

we absolutely love birthdays at PLAE. join the club to receive a special gift on your big day!

why plae?

kids put their shoes to the test. PLAE is ready for them.


active traction



inside PLAE

learn about how we think about PLAE.

what our customers say

we love our new PLAE shoes! Lemi has never had a shoe preference before we put PLAE shoes on, but now all he says is other shoes aren't like them and he can run and wiggle his toes. he won't touch any other shoe! he stalked our mail lady until she brought his ‘good shoes.’

- Tory

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