prepare for stellar showers!
shop new patterns

Give back with every purchase!

with the PLAE-it-forward community program, we're partnering with you to give back in more ways than ever before! show your support to this month's featured ambassadors—use a GIVE code at checkout and PLAE will donate 10% of your purchase value to the cause you choose.

meet August's PLAE-it-forward ambassadors

GIVE632: Justin, supporting Save the Frogs!

GIVE711: Rosemary + Jessica supporting the Keto Hope Foundation

GIVE211: István, supporting Caiden's Hope Foundation

interested in becoming an ambassador? email for more information.

Adult collection coming soon!

new styles arrive in October

a million ways to #goplae

TAB LAB beta

TAB LAB lets you virtually try out endless possibilities so everyone can find the perfect look to start the school year off right!

*warning: TAB LAB has been known to cause a fingerprint-frenzy on your computer screen so get your wipes ready!

we've got you covered!

we offer the first-ever Growth Spurt Guarantee® for those times kids seem to sprout overnight.

take 50% off shoes of the same style and color in the next size up if your child goes through a growth spurt within 30 days from receipt of your shoes. no more growing pains!

learn more

the next generation of kids shoes

designed for kids

PLAE uses the biometric science generally reserved for elite athletes to craft a shoe that protects the natural development of children’s feet.


PLAE won the prestigious Red Dot Award in 2014 for product design with the roan style.


PLAE features one-of-a-kind interchangeable tabs (straps) allowing kids to express themselves by personalizing their style.

PLAE video

want to learn more about PLAE? check out our videos page!

join the birthday club!

we absolutely love birthdays at PLAE. join the club to receive a special gift on your big day!

why plae?

kids put their shoes to the test. PLAE is ready for them.


active traction



*select styles

inside PLAE

learn about how we think about PLAE.

every shoe has a story. every pair of PLAE shoes has been hand-crafted with many pairs of hands adding their special touch.

what happens when a big kid has kids?

for the inner Basquiat or Botticelli in every child

not sure how our tabs work? take a look and see!

the debut shoe of Oliver’s collaboration with PLAE features hand-drawn characters inspired by real life personalities.

spot PLAE in